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SELASTURKIYE Research & Consultancy

Welcome to Selas Research & Consultancy, Inc.
Selas (as we call ourselves) is an international, full-service marketing and opinion research firm located in Istanbul, TURKEY.
In business, we all have "burning issues." These are the critical crossroads in the decision process that impact our course of action, budget allocations and overall direction. Sometimes we are too close to an issue to find the answer ourselves, or to even know what factors may be at play...
Why are sales flat in that part of the country only?
Will a merger help or hinder our individual brands?
Does this brand name work in Thailand and Brazil?
What's the potential for our new product geographically? Demographically?
Should we settle our pending lawsuit or trust a jury?
Why are voters so negative on our proposition?
At what level should building systems communicate?
Will our members buy into this media campaign?
What do our customers really think of us?
Our mission is to discover the answers to your burning issues.
The Process
Accurate, appropriate research findings and actionable recommendations are the goals of every research project Selas undertakes. That means we tailor both the methodology and analysis of each study to the client's individual situation and needs.
First, we will ask you
What is your burning issue?
What do you want to learn from the research?
What course of action will you consider once you find the information you need?
What do you know already in terms of demographics, previous primary research or secondary research?
What is your budget? Your resources?
Then
We discuss possible methodologies, pros and cons, and recommend the appropriate data collection technique and analytical tests for your study.
We establish a timetable, research technique, process, results analysis format and budget that are mutually agreeable.
We collaborate at the level that is most appropriate for you, whether that means explaining each step of the process, collaborating with an internal research department or delivering a turn key, comprehensive report when the project is done.
We conduct extensive statistical pre-testing when appropriate to insure ambiguities are eliminated and that we understand the implications of the findings.
We conduct the study.
Finally
When the research is completed, we present the findings in the format that best suits your internal needs.
Completed written reports include:
Detailed explanations of methodology,
Banner charts and/or data crosstabs,
Question by question analysis of responses by demographic group,
Graphs, perceptual maps and other visual representation of data, and
An Executive Summary with recommendations.
Data storage is also available through our website. The complete research data can be stored on our secure server with password protection for access only by the client. Access the data anytime and anywhere for preparing presentations, slides, reports or comparative analysis with other data. Click here for an example of what your data access site could look like.
Facilities Data collection is the backbone of SELAS. With techniques ranging from international phone surveys to in-person interviews at your location, we have the skill and resources to get the job done. Our new DBASE, CATI programmed phonebank boasts a staff of 75-100 interviewers including a diverse pool of international callers. We have the ability to find out what your customers think from Azerbaijan to Turkmenistan, Turkey to Greece. Any hour of the day or night, we're ready. Our proven methods of continuous training coupled with a 3-point quality-control check makes us confident that you won't find better interviewers anywhere.
Our data collection capabilities go beyond the walls of SELAS' office; we also host the only mall facility in our region. Managed by our Director of Field Service, Aynur YIGIT, SELAS' mall office performs tens of intercept studies with thousands of respondents every year. But the mall is just the tip of the iceberg. Our team of professional in-person interviewers is ready to tackle any challenge. We have the people and tools available to make even the toughest job a success.
Focus group recruiting is another one of our specialties. Making the respondent interested and excited about participating in your research study is just one of the areas our callers excel in. Getting participants to actually show up is another. Clients continue to rely on our first-rate recruiting services for projects ranging from in-home product placements to focus groups with doctors and lawyers.
The moment anyone clients, vendors, participants, and even people just asking for direction step through our door, our goal is to make them feel comfortable and welcome. For your convenience, we have a full-service hosting staff available for your needs. Aside from the ordinary participant check in/out and incentive delivery, we also provide i

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